Why is the corporate identity or CGP of a company so important? It is often mistakenly equated with the company logo, but in reality it is much more. It is a standardized manual that dictates the form and rules for using graphic elements that determine the overall visual image. In the picture, the CGP for the company CT – CEVNA TEHNIKA doo […]
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In the modern business world, a recognizable corporate identity (CGI) is crucial to a company's success. The creation of a CGI represents the company's visual identity and plays an important role in shaping the perception of the brand among consumers. Of course, many corporate identities were created in other times and other trends, possibly even […]
Yes, that’s the question many graphic designers ask. In a world where artificial intelligence (AI) is constantly advancing and changing the way we perform tasks, the question is increasingly being asked whether AI can replace the human talent and creativity of graphic designers. The debate on this question includes various aspects, from the automation of routine tasks to the ability to be creative […]
Every successful website or mobile app has been designed and built with the user and their experience in mind. In the design world, this is called website user experience, and it refers to how useful, accessible, and desirable a product is for the average user. And why is user experience design so important? What […]
Creating a corporate identity is as important to a company as, say, a desk and a chair, although this concept still seems unfamiliar to many today. Most people just guess that it has something to do with the company logo, or that it is the logo itself. This is partly true, but at the same time, a corporate identity is […]
