Before and after

Evolution – not revolution!

Before and after. Because we want to maintain visual recognition among your company's regular customers or clients, we often use the principle of evolution. In the renovation process, we try to summarize the red thread that symbolizes the feeling of recognition in the existing image. Often this is a certain graphic element or typical colors. We build the logo or the overall graphic image by carefully processing these elements into a more modern and useful image.

You can use the slider to see some typical examples that we have successfully implemented:

Alprem equipment

The existing graphic image was outdated and inadequate, so the company decided to renovate it. For the sake of recognition, they wanted to keep the color scheme, which would be reminiscent of the old image. We successfully solved this part, and the new image also summarized the way the name is written, the name part begins with a lowercase letter. Since their primary activity is the production of shop equipment and they use wire structures, the graphic part is designed in the symbolism of this material.

IMP Promont

Since the old IMP was divided into many separate companies, individual recognition was difficult. The name IMP and its graphic image are well-established in the collective memory, so it was crucial during the renovation that some elements resembled the old image. We thus updated the lettering, while retaining the typical flowing connections between the letters themselves. At the same time, we emphasized their focus on ecologically acceptable solutions in the field of energy with the color green.

Central Technical Library of the University of Ljubljana

The existing graphic image was several decades old and no longer corresponded to modern trends and approaches. For some time, there had also been problems with application and reproduction in various techniques.

We have radically changed the existing logo in terms of graphics, but we have kept some similarities: the system of initials of the full name and the tendency towards the color blue. For added symbolism and artistic relevance, we have also created a graphic part in the shape of a gear, which symbolizes the technical orientation of their mission. As part of the project, a new website.

Profarm

In this case, it was a renovation that clearly demonstrates the principles of evolution, which does not want to be a revolution. We roughly kept the primary colors and the way the letters are displayed. We chose a more compact typography and at the same time created a graphic part with initials, which can also act independently as an emblem.

As part of the renovation, we also designed a Marketing Visual Concept for the client, which rounded out the new image with typical graphics and visual material.

Alba

The existing sign was unsuitable for practical use. Due to the multitude of details, problems with reproduction and recognition constantly arose. In this case, together with the client, we decided to radically change the existing image. There was no risk of loss of recognition in this case, because the old image was not used consistently and users did not associate it with the company. For the basic graphic element, we symbolized a weight measure and designed a simple and recognizable typographic part.

The solution is usually not far away.

Renovation and design of the company's corporate identity is an investment in the future that can strengthen visibility, increase the attractiveness of the target audience and improve competitiveness in the market. 

ART Design
visual communications and publishing