Corporate visual identity
Creating a corporate visual identity (CVI) is essential and justifiable for economic reasons. The cost of its creation is a one-time expense, while its benefits can be utilized at any moment, saving time and unnecessary costs. It also spares the company from poor graphic improvisations that could harm its reputation.
What do I gain by entrusting the creation of a CVI to a professional team?
Each integrated graphic image is created as a manual that allows us to use it at any time when we need elements for visual appearance. In most cases, the manual contains:
Logo with relationship definitions
Determining the color space
Choosing the right typography
Occurrence on different substrates
Business stationery
Marking objects
Integration into printed materials and advertisements
Use in electronic media
Corporate identity of the Central Technical Library of the University of Ljubljana
CGP is designed in accordance with the mission and symbolism of the organization CTK. When implementing the basic distinguishing sign, we took into account the principle of simplicity and appropriate symbolism. The basic sign is thus simple and suitable for use and application in all graphic techniques. The final image is realized in the form of printed and electronic cgp manual with instructions for use. Files in the intended formats and in various formats are also included, which the client can easily integrate into their publications.
Reference projects
Some quick answers
The corporate visual identity (CVI) is essentially the first point of contact and representation., which combines all the elements of their graphic design into a single and consistent whole. Therefore, it is necessary to think carefully about how we approach it. Here are some quick answers.
The creation process begins with an analysis of the existing situation through a conversation with the client, where they present their wishes and vision. Then a proposal or draft is created that takes into account the guidelines. With the client's approval of the draft, we then move on to the final implementation of the basic sign. Once the sign is confirmed and approved, we can start creating a manual where everything is precisely defined.
Of course, all key elements are also in electronic form and can be used on a computer (headers in Word...) and the elements can be provided to application developers (printing, cutting labels, creating markings, etc.).
The CGP manual is a printed or electronic publication that defines the basic building blocks on its pages, such as the construction of the logo, its appearance in various forms and numerically defines the colors used. In its expanded form, it also standardizes the use of the Integrated Graphic Identity in practice. It standardizes the format of business stationery (letters, business cards, envelopes, etc.). It also determines the appearance of the image on signage. It is therefore a study that makes it easier for us to use the image so that it is consistent and correct in practice.
A corporate identity is much more than just a logo, as some people think. It includes the logo, color scheme, fonts, graphic elements, and other design features that are used across all communication channels and materials, such as a website, print ads, brochures, business cards, etc.
This means a significant reduction in costs in the future and easier work with printers and designers. The overall image will always be uniform and professional.
The CGP manual does not contain files for printing, as it is mainly instructions regarding form and use. Specific data (for example, data regarding the content on employee business cards) is later implemented in the printing process based on these instructions. Therefore, neutral content data is used in the manual, and its form and position are determined. The files that accompany the manual are the building blocks for the actual implementation.
You will receive a manual in the form of a document in electronic or printed form, which contains all instructions regarding the correct use of the Corporate Identity.
In addition to the manual, you will receive all the shapes and different layouts of the logo in color, grayscale or monochrome versions. The mentioned files are ready for immediate use. You will receive them in various formats, both bitmap and vector.
How much will it cost?
Want to learn more about our graphic design services and their costs? Check out our price list, where you will find details about the options and prices of our services.
The solution is usually not far away.
Renovation and design of the company's corporate identity is an investment in the future that can strengthen visibility, increase the attractiveness of the target audience and improve competitiveness in the market.
ART Design
visual communications and publishing
